The Philosophy

Do what you can and know why you're doing it.

Daily tasks can be tough and exhausting for people experiencing depression, or anxiety, or those who need help getting back on track with their routines. Ignoring habits and tasks long term can be disruptive and can leave lasting impacts on personal hygiene, physical health, identity, and general life goals.

The philosophy of 'doing what you can' is about taking action, even if it's small, and feeling proud of your achievements. The planner helps track tasks without expecting 100% completion and celebrates the unexpected. Every action builds a potential new routine, which promotes ownership and understanding of the activity and in turn, provides the ‘why’ as to why it’s important. This creates personal accountability. The icons are there to be visual reminders as to what you’ve done and what there is to do next.

Our Story

Inspired by the alleged quote by Marilyn Monroe, “Give a girl the right pair of shoes and she can conquer the world” creator, Harriet ‘Hattie’ Doyle, found herself driven to create a school for confidence.

With her own struggles with depression and anxiety, Harriet was acutely aware of how her long-standing depression affected her basic and foundational life skills. Around 2012 Harriet started to create a list of what she believed to be the most vital items for her to work through to live a healthy life. She wanted to take these items and create a curriculum for those experiencing challenges in taking care of themselves, fully and completely. In the throes of multiple jobs, being a student, and generally fighting her emotional battles, this wide-eyed idea eventually faded, until about a decade later during the rise of Instagram Reels (or weeks-old TikToks) and COVID-19. 

Frustrated by societal expectations to achieve 100% of attempted routines, Harriet wanted to make sure small successes were celebrated in the design. Harriet was all too familiar with the feeling of not wanting to move or participate in life and knew that failing once at something had the potential to discourage the creation of the routine at all. She wanted to make sure this system encouraged action, not always the fully fleshed-out routine, and hoped that the simple act of doing something, checking it off the list, would encourage the continuation of that routine or task.

Harriet believes this process alone builds a solid foundation so someone can build the life they want on top of it. These life skills and habits are the shoes people ‘wear’ to conquer their worlds. Once you convince yourself to do something, you might convince yourself to do something else.